Mini-documentary: complex content, clearly explained

For the exhibition, MoMoLab designed a short visual mini-documentary that explains in just a few minutes how microplastics enter our system.
The film forms the content backbone of the exhibition and introduces visitors to an urgent and complex environmental issue in an approachable way.

Low-Tech Quizzes: learning by doing

Scattered throughout the space are various Low-Tech quizzes designed by MoMoLab.
Visitors select answers using magnets and check them immediately through a simple little hatch.
A robust, tactile, screen-free way of interacting that actively engages both young and adult visitors with the theme.

Visual identity & graphic design

MoMoLab developed the full visual identity for the exhibition. The design language appears in:

• information panels and displaysinfopanelen en displays

• VR interfaces

• the mini-documentary

• campaign and social media assets

Everything comes together into one consistent, recognizable, and inviting visitor experience.

Result

By combining film, low-tech interactions, spatial design, and six VR experiences, MoMoLab created a complete, immersive exhibition that not only informs visitors but also lets them truly experience how microplastics affect our daily lives, and how they themselves can take action.

This project was realized in collaboration with:

De Bastei, Zorgeloos werken, Rijkswaterstaat & Schone Rivieren, deFine en Pepeyn Langedijk

A complex theme, made accessible

How do you convey a topic like behavior change and nature conservation without being preachy? Using clear storylines, relatable examples, and interactive elements, we’ve translated this complex theme into an accessible and interactive exhibition. For all ages, nature lovers and casual hikers alike.

Visitors aren’t overwhelmed with facts, but are given the space to discover for themselves, make choices, and form their own perspectives. This encourages reflection and wonder.

From concept to implementation

MoMoLab was responsible for the complete development of the exhibition, from project management, concept development, and spatial design to the production of animations, interactive installations, and software. Everything came together in this multi-layered and inviting experience.

Co-creation was key. We worked closely with the PWN team to balance content, experience, and design. In close collaboration with partners like Loze Decor and Interieurbouw, Robert Blom, and PWN, we created an exhibition that inspires reflection and action.

Interactive elements

The exhibition includes several interactive elements that deepen the experience and actively engage visitors. For example, there’s an interactive seasonal wall that shows how the dune landscape changes through the seasons. You can also take a quiz to discover what kind of “creature of habit” you are. Are you a boy scout, a jumper, or perhaps a sand eater? The results encourage reflection on your role in nature.

Interactive experience for young and old

Visitors choose their own path, both literally and figuratively. They discover, in a personal way, how to interact more consciously with nature. Creatures of Habit is therefore an invitation to reflection and action, packaged in an accessible and visually rich exhibition.

This project was created in collaboration with:

PWN, Loze Decor en Interieurbouw, Robert Blom Technical Services, deFine Interactieve techniek

Interactive AR (Augmented Reality) Sandbox

The result: an interactive AR (augmented reality) sandbox that responds to how children (and adults) manipulate the sand. By digging new paths, visitors create routes for the chimpanzees to move toward their food. But there’s a catch: if an area remains untouched for too long, farmers clear the forest and plant crops. This creates a constant tension—just like in real life.