Rise Of the machines
AI-driven Scams, Counterfeits, and Theft
Ethical use of AI in our studio
We use generative AI in the five following beneficial ways:
#1 AI sparring partner
One of the best uses for ChatGPT is to spark new ideas. If you have a question or problem, you can drum up a series of prompts for ChatGPT. The output results are usually unusable as is. But the act of taking the time to write down the problem in prompt form and read the AI-generated response can help you as a concept designer elucidate your own ideas. This often leads to the best solution to the issues. ChatGPT can act like a best friend who listens to you complain for hours about your problem so you can arrive at the solution on your own.
#2 AI click monkey
A digital illustration often involves working for hours on menial, repetitive tasks. For instance, the visuals needed for a concept of something that hasn’t yet been created. These illustrations are essential to convince a group of stakeholders that a concept is worth investing in. It might take hours if not days to find the perfect balance of elements. Often a photoshopped concept drawing might be the composite of 20 or more snipped out, position and balanced images needed to capture the essence of a scene. Each of these pieces has its own copyright statuses that need to be understood and adhered to avoid fines from unauthorized use. It is a lot to navigate.
The new Adobe Photoshop Beta was recently released for testing. While still in development, it already shows so much potential. It is safe to say it will change design work forever. The new generative fill tools allow users to quickly add and remove elements, fill backgrounds, iterate, test and prompt entirely new (copyright-free) images all within Photoshop. Without exaggeration, it will save countless hours of boring click monkey work. It doesn’t replace the illustration process, but it certainly augments and speeds up this process by removing much of the tedium.
#3 AI prototyping
Sometimes the biggest obstacle to designing a concept illustration is by imagining how each element can be composited together. This process can take many attempts to get right. But now that generative AI is readily available, this process is much simpler. The use of text-to-image AI generators such as Dalle-2, Midjourney or Stable Diffusion offers quick ideas of how a composition could look. If you include all the elements that need to be illustrated together into the same prompt, generate a series of images, you often can get inspiration of the right ways to balance everything into the most persuasive or attractive way. Again, the results rarely work as generated. But generated results as a quick sketch can guide the creation of an illustration by a skilled human illustrator.