MoMoLab was asked to evaluate the current visitor experience at Madame Tussauds and propose new ideas for improvement and interaction. After an extensive tour and brainstorming sessions, we presented twelve creative concepts aimed at enhancing the experience and interactions in various areas of the museum.
Approach
Based on our analysis, we developed concepts that range from immediately implementable solutions to more extensive projects. The proposals focus on optimizing visitor flow, improving interactive elements, and maximizing the use of available space.
Results
Our concepts offer both quick improvements and long-term solutions. Proposals include standardizing wayfinding, making interactions more intuitive, and enhancing the reliability of technical installations. Each concept is designed with Madame Tussauds’ unique identity in mind, to further enrich the visitor experience.
Challenges
In our recommendations, we took into account the robustness and maintenance of the equipment, space optimization, and accessibility for visitors of all ages and backgrounds.
Although Madame Tussauds appreciated our concepts and recognized their potential to enrich the visitor experience, they chose to focus on other priorities.
If you want to learn more about what MoMoLab can offer in terms of concept development and analysis, feel free to send us a message or check out our services pages.