Sometimes the greatest challenges to pitching an idea to a prospective client is finding the best way to represent a concept in a beautiful and compelling way. It is all about finding the perfect combination that highlights the essence and emotion of what an experience could look like without getting stuck on the granular detail.
These visuals were key in bridging the gap between an idea in our minds and a full understanding of the scope of a project, while ensuring everyone is on the same page. Sometimes the visualizations we choose are hand-drawn sketches on the back of a beer coaster, and other times they are elaborate 3D renders.
Here is a quick snapshot from 3D renders that our in-house artist, Dirk-Jan has made over the years for past projects and pitches.