News
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Ik wil ook een Brand Experience!
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Read more: Ik wil ook een Brand Experience!Ik wil ook een Brand Experience! Als een creatieve studio gespecialiseerd in het ontwerpen van interactieve exposities en installaties, waaruit een brand experience, ofwel merkervaring, grotendeels bestaat, horen we deze zin natuurlijk heel graag. Als je niet helemaal bekend bent met ons werk, verwijs ik je graag naar dit artikel (wat is een Interactieve Experience?)…
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Bringing Art to Life with a new interactive experience
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Read more: Bringing Art to Life with a new interactive experienceAt MoMoLab, we’re always on the search for new approaches to storytelling and interactive experiences. Our regular visits to museums and information centres often inspire us to explore different directions. Other times, these visits lead us to reconsider the how visitors are currently expected to engage with the visual and written content on display. For…
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Devlab 1: Exploring Boids algorithm, Lessons Learned from DIY Implementation and Optimization
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Read more: Devlab 1: Exploring Boids algorithm, Lessons Learned from DIY Implementation and OptimizationWhen working on projects, you often face the decision between using existing libraries and assets (Option A) or building from scratch (Option B). Time constraints often lead to opting for Option A, but this choice comes with drawbacks. For instance, if the library doesn’t fully meet your needs, you may struggle to modify or extend…
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History brought back to life with AI
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Read more: History brought back to life with AIAdvancements enable digital resurrection of historical figures. MoMoLab explores interactive experiences with digital avatars, blending history, art, and technology. Beyond museums, businesses use digital avatars for engagement, though concerns arise over accuracy and the Uncanny Valley effect. Projects like “Hello Vincent” showcase digital twins in museums, offering novel interactions with art and history. Despite challenges,…
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De Magische Kleurplaat: Gratis Download!
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Read more: De Magische Kleurplaat: Gratis Download!Bij MoMoLab hebben we de afgelopen weken gewerkt aan een betoverend project: kleurplaten die tot leven komen! Stel je voor, je bent in een restaurant, een groot warenhuis of op een kinderfeestje, en de kinderen zijn helemaal in de ban van wat zij zelf hebben gecreëerd. Dit project is bijna afgerond, en we kunnen niet…
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The potential and pitfalls for AI in creative industries
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Read more: The potential and pitfalls for AI in creative industriesHistorians will remember 2023 as the year generative AI exploded into popular culture. It is hard to believe a piece of AI-created art stirred so much controversy by winning a digital art competition less than a year ago. These were simpler times. Now the controversies involving AI are far more serious, ever-increasing at a startling…
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Exploring Immersive Interactive Experiences
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Read more: Exploring Immersive Interactive ExperiencesYesterday, our company embarked on an exciting field trip that took us to the awe-inspiring venues of Naturalis and Corpus, offering immersive interactive experiences that seamlessly blend the physical and digital realms. The experience was nothing short of exhilarating as many of us had the chance to fulfill a cherished childhood dream – standing face-to-face…
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Experiencing storytelling at Landgoed de Wiersse
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Read more: Experiencing storytelling at Landgoed de WiersseOn a recent family outing to a 17th century Dutch estate at Landgoed de Wiersse in Vorden, I explored the historical grounds, took photos, and admired the interesting mix of storytelling found throughout the grounds. I came away with reaffirmed believe in value of rooting any experience with a clear and engaging narrative. I also…
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Devlab 0: Shading the end of the world
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Read more: Devlab 0: Shading the end of the worldWhile working with real-time 3D graphics, Unity, or designing digital art in general we often come across the same problems that need solving. At MoMoLab we firmly believe in standing on the shoulders of giants, so we often look for proven methods before adding our own spin to it. In this devlog devlab series, I will discuss…
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The Power of concept & Pitch visuals
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Read more: The Power of concept & Pitch visualsSometimes the greatest challenges to pitching an idea to a prospective client is finding the best way to represent a concept in a beautiful and compelling way. It is all about finding the perfect combination that highlights the essence and emotion of what an experience could look like without getting stuck on the granular detail.…
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Wat is een interactieve experience?
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Read more: Wat is een interactieve experience?MoMoLab Laten we ons even voorstellen: wij zijn MoMoLab, een creatieve studio die is ontstaan vanuit een jarenlange succesvolle samenwerking binnen de experience-wereld. Ons team heeft een actieve rol gespeeld bij de conceptvorming, uitwerking en uiteindelijke realisatie van meerdere grote projecten, zoals het Afsluitdijk Wadden Center, Our House en Floriworld. Binnen deze projecten waren wij…
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MoMoLab’s 5 Best Practices in Interactive Experience Design
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Read more: MoMoLab’s 5 Best Practices in Interactive Experience DesignWhat is interactive experience design, and why does it matter? Interactive experience design is a multifaceted discipline that combines various elements to create immersive and captivating spaces. These designs are often proposed for physical environments, such as indoor exhibitions in museums or visitor centres, or even outdoor public spaces. A user’s journey is considered at…
